People want to make their spaces their own—and old floors can make a place feel worn out. With tight budgets and busy lives, a full refinishing job wasn’t realistic. They needed a quick, easy way to bring worn hardwoods back to life.
From bottom shelf to prime placement in some of America’s largest big-box retailers. (Results under NDA.)
A dynamite product. An aging audience. And a brand people only saw on midnight infomercials. How could this family-owned company win over a younger generation of homeowners and renters?
Our product became a verb. A rallying cry. A secret weapon shared on HGTV—then passed from household to household. With a simple mop sweep and beautiful before-and-afters, we built the credibility and visibility infomercials couldn’t.
