4
Turn it into unexpected creative

1
Start with your position

2
Uncover the human insight

3
Distill it into a 6-word Hook

How will the idea execute to get people to notice, remember and act? 

I’m Katrina, an Effie-winning creative director and brand strategist with over 25 years of agency leadership experience. I’ve worked with multinational companies including Weston Foods, P&G, Roche, Lilly, Elanco and Cummins, as well as fast-moving, ambitious brands. All had something good that just wasn’t landing. An American based in Basel, Switzerland, I now partner globally with marketing directors, brand managers, founders and agencies when they need a senior creative to tackle a brand momentum problem.

TURN IT INTO UNEXPECTED CREATIVE

START WITH YOUR POSITION

UNCOVER THE HUMAN INSIGHT

DISTILL IT INTO A 6-WORD HOOK

How does your unique difference authentically and emotionally impact the person you serve?

What sets you apart in the market?

How I Work

Products that are good, but just not selling.
Initiatives that could change lives, but struggle to inspire action.
Established brands ready to expand, but haven't found a way.

Products that are good, but just not selling. Initiatives that could change lives, but struggle to inspire action. Established brands ready to expand, but haven't found a way.

Why you? In six words (or less). More than a clever slogan or tagline, a 6-Word Hook is the creative anchor for your entire brand or campaign narrative.

Why you? In six words (or less). More than a clever slogan or tagline, a 6-Word Hook is the creative anchor for your entire brand or campaign narrative.

Who I Work With