I have spent more than 25 years helping brands find the hook that drives results.
I was born and raised in the US, and built my career in the heart of America— leading agency work as an Executive Creative Director across categories, audiences, and levels of complexity. Over time, one pattern became impossible to ignore: the brands that gain traction early are not always the ones with the biggest budgets, the broadest reach, or the most polished messaging. They are the ones with a real point of difference. A strong point of view. A clear reason to exist.
My reason to exist? I help new and expanding brands get a fire started. Brands facing crowded markets, distracted audiences, or assumptions that are hard to break. Brands that have tried to spark movement and have not been happy with the outcome. They know they have something worth noticing. They just have not found the hook that makes it land.
I have spent more than 25 years helping brands find the hook that drives results.
I was born and raised in the US, and built my career in the heart of America— leading agency work as an Executive Creative Director across categories, audiences, and levels of complexity. Over time, one pattern became impossible to ignore: the brands that gain traction early are not always the ones with the biggest budgets, the broadest reach, or the most polished messaging. They are the ones with a real point of difference. A strong point of view. A clear reason to exist.
My reason to exist? I help new and expanding brands get a fire started. Brands facing crowded markets, distracted audiences, or assumptions that are hard to break. Brands that have tried to spark movement and have not been happy with the outcome. They know they have something worth noticing. They just have not found the hook that makes it land.
I am an award-winning Creative Director, brand strategist, and keynote speaker. I work with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also collaborate with family-owned brands, small ventures, and ambitious people building something new—helping turn facts and findings into communication people can understand, feel, and remember.
Since 2020, I have been based in Basel. In 2025, I founded my own company to bring my strategic and creative thinking to clients in Switzerland, the US, and beyond.
It’s not your size or stage or industry that matters. It’s your willingness to lean into what makes you different.
I am an award-winning Creative Director, brand strategist, and keynote speaker. I work with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also collaborate with family-owned brands, small ventures, and ambitious people building something new—helping turn facts and findings into communication people can understand, feel, and remember.
Since 2020, I have been based in Basel. In 2025, I founded my own company to bring my strategic and creative thinking to clients in Switzerland, the US, and beyond.