THE FRAU
WHO
DISRUPTS
You’ve done the heavy lifting. You have a distinct product, a mission with impact, and a vision to enter the market with power.
In your head, in early development, or in action
1
My work is the spark that’s missing. I turn the knowledge you have—about your product, your industry, your target—into a cohesive and compelling marketing approach brought to life in unexpected ways. Helping you ignite investments, early adoption, or an expanded customer base. It is my goal not just to get you to market, but to disrupt the market. Together, let’s do something great.
Hi, my name is Katrina. I was born and raised in the US. I spent over 25 years as Executive Creative Director for a boutique, bold agency in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025,
I founded my own company. I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also work with visionaries, researchers, founders of small ventures, and family-owned brands. It’s not your size or stage or industry that matters. It’s your courage to do something different.
Hi, I’m Katrina. I was born and raised in the US. I spent over 25 years as Executive Creative Director for a boutique, bold agency in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025, I founded my own company. I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also work with visionaries, researchers, founders of small ventures, and family-owned brands. It’s not your size or stage or industry that matters. It’s your courage to do something different.
CONTACT
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY
CONNECT
SEND AN INQUIRY
LinkedIn
THE REALIST
holger@ideafrau.com
THE DREAMER
katrina@ideafrau.com
+41 76 532 65 81
We are based in Basel, Switzerland and serve clients globally.
