You’re new to a market

SELLING FEELS HARD

TEAMS ARE NOT ALIGNED

YOU’RE ONE OF MANY

you want
to affect
change

WHEN

|

You need kindling
and a
6< word hook

You  need  kindling and a
6< word hook

The
6< Word Hook

connect to usp

conjure emotion

create tension

be concise

Idea  Criteria

What makes a successful hook?

be concise

>

create tension

>

conjure emotion

>

connect to USP

>