When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
You need a
6 < word hook.
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
meet ideafrau
For Traction
Idea Partner
Your Strategic
For Traction
Your Strategic
Idea Partner
meet ideafrau
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
You need a
6 < word hook.
Hook
The
6< Word
A brand hook is a slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
FIVE C’s of a successful hook
Word Hook
The 6<
FIVE C’s OF A SUCCESSFUL HOOK
A brand hook is a slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
Brands with a 6< word hook, grow. Brands that execute their hook in unexpected ways, grow exponent-ially. How hungry are you?
Brands with a 6< word hook, grow. Brands that execute their hook in unexpected ways, grow exponentially. How hungry are you?
Branding
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Naming, logo, packaging, brand identity, business identity, website, collateral, signage, environmental design
Campaign
Digital, social, out-of-home, broadcast, print, guerrilla, events, trade shows, earned media, direct mail
Pitch: Investor/ Prospect
INQUIRE
Hook To Life
Bring Your
<
Pitch: Investor Or Prospect