When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
You Need A 6< Word
Hook
meet ideafrau
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
FIVE C’s OF A SUCCESSFUL HOOK
A hook is the translation of your unique selling position into a short, compelling slogan—used to steer every piece of brand communication.
Its superpower? Pulling all tactics and conversations in the same direction. Straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
hook
Its superpower? Pulling all tactics and conversations in the same direction. Straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
Bring your hook to life
CREATE YOUR HOOk
Clients with a 6< word hook, grow. Clients who execute their hook in unexpected ways, grow exponentially. How hungry are you?
Clients with a 6< word hook, grow. Clients who execute their hook in unexpected ways, grow exponentially. How hungry are you?
Results
You need a
6 < word hook.
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
meet ideafrau
For Traction
Idea Partner
Your Strategic
Hook
The
6< Word
A hook is the translation of your competitive advantage into a simple, compelling slogan.
It’s superpower? Pulling every piece of brand communication in the same direction. Straight to how you are uniquely different.
Lead with “Why You“ (while following a few creative rules) and the market will respond.
FIVE C’s of a successful hook
Brands with a 6< word hook, grow. Brands who execute their hook in unexpected ways, grow exponent-ially. How hungry are you?
Brands with a 6< word hook, grow. Brands who execute their hook in unexpected ways, grow exponentially. How hungry are you?
Branding
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Naming, logo, packaging, brand identity, business identity, website, collateral, signage, environmental design
Campaign
Digital, social, out-of-home, broadcast, print, guerrilla, events, trade shows, earned media, direct mail
Pitch: Investor/ Prospect
LET’s GET TO WORK
Hook To Life
Bring Your
<
Pitch: Investor Or Prospect