When selling feels hard. When traction is slow. When doors don’t seem to open or deals don’t seem to close. When you’re entering a crowded space or chasing after a new crowd.
When selling feels hard. When traction is slow. When doors don’t seem to open or deals don’t seem to close. When you’re entering a crowded space or chasing after a new crowd.
You need a 6< word hook.
You need a 6< word hook.
FOUR C’S OF A SUCCESSFUL HOOK
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice: Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A strategic 6< word hook. Targeting a very specific group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
Brand communication
for market traction
The 6< word hook
The 6<
word hook
meet ideafrau
A brand hook is a short, compelling slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations in the same direction. Straight to how you’re uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
A brand hook is a short, compelling slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations in the same direction. Straight to how you are uniquely different. Lead with your competitive advantage (while following a few creative rules) and the market will respond.
The following idea criteria is based on over two decades of communication work. These guidelines ensure we land on a hook that gets you noticed, gets you quickly understood, and gets you action.
Does it connect to your brand differentiator?
04
Does it conjure emotion?
03
Does it create tension?
02
Is it concise?
01
SEE RESULTS
Hi, I’m Katrina Bayer. Executive Creative Director, Strategist, and Keynote Speaker with over 25 years of agency experience. I develop brand communication that accelerates traction. Through big ideas, not big commitment.
I was born & bred in America and spent most of my career in the heart of the Midwest. In 2020, I moved to Basel, Switzerland with my husband, Holger. We have no kids. No pets. But some really great plants.
I work both locally and abroad with multinational companies, mid-size or family-owned brands, and founders. It's not your size or stage that matters. It’s your courage to do something different.
Hi, I’m Katrina Bayer. Executive Creative Director, Strategist, and Keynote Speaker with over 25 years of agency experience. I develop brand communication that accelerates traction. Through big ideas, not big commitment. I was born & bred in America and spent most of my career in the heart of the Midwest. In 2020, I moved to Basel, Switzerland with my husband, Holger. I work both locally and abroad with multinational companies, mid-size or family-owned brands, and founders. It is not your size or stage that matters. It’s your courage to do something different.
4 c’s of a
successful hook
create your 6< word hook
About
Ideafrau
About Ideafrau
Naming, logo, brand identity, business identity, packaging, website, collateral, signage, environmental design
I do
branding
Digital, social, out-of-home, broadcast, print, guerrilla, events, trade shows, earned media
Pitch narrative, slide design, pre-pitch communication, post-pitch leave behind, environmental cues
I do
campaigns
Bring your hook to life
Bring your hook
to life
Create your
6< word hook
CHF
I do it,
with target immersion
4-week turnaround
CHF
We do it together
4-hour workshop
CHF
I do it,
no target immersion
1-week turnaround
INQUIRE
INQUIRE
Brands with a 6< word hook, grow. Brands that bring their 6< word hook to life in unexpected ways, grow exponentially. How hungry are you?
I do pitches
(investor
or prospect)
I do branding // Naming, logo, brand id, business id, packaging, website, collateral, signage, environmental design
I do campaigns // Digital, social, out-of-home, broadcast, print, guerrilla, events, trade shows, earned media
I do pitches (for investors or prospects) // Full pitch narratives, slide design, pre-pitch communication, post-pitch leave behind, environmental cues
