A brand hook is a short, compelling slogan used to steer every piece of communication.
Straight to:
How you are uniquely different.
With a hook, targets have something to grab onto. To stick in their minds. To quickly recall. To guide their decision on “Why try you?”
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
FOUR C’S OF A SUCCESSFUL HOOK
WHAT IS A 6< WORD HOOK?
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice: Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is quite simple.
A strategic 6< word hook. Targeting a very specific group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
Brand Communication
For Market Traction
Brand communication
for market traction
The 6<
word hook
meet ideafrau
The following idea criteria is based on over two decades of communication work. These four guidelines ensure we land on a hook that gets you noticed, gets you quickly understood, and gets you action.
Connects to your
brand differentiator
04
Conjures emotion
03
Creates tension
02
Concise
01
create your 6< word hook
Ideafrau is creatively run by me, Katrina Bayer—Executive Creative Director, Strategist, and Keynote Speaker with over 25 years of agency experience. I am focused on helping brands accelerate traction through big ideas. Not big commitment.
I was born and bred in the US. After spending two decades of my career in the heart of the midwest, I moved to Basel, Switzerland with my husband, Holger.
I work both locally and abroad with multinational companies, mid-size or family-owned brands, and founders. It's not your size or stage that matters. It’s your courage to do something different.
About
Ideafrau
4 c’s of a
successful hook
WHAT IS A 6< WORD HOOK?
When you have a 6< word hook, you have a strategic narrative—a concept—to guide every communication tactic. Use ideas and executions that surprise and delight for maximum effect. When you have a 6< word hook, you have a strategic narrative—a concept—to guide every communication tactic. Use ideas and executions that surprise and delight for maximum effect.
Naming, logo, brand identity, business identity, packaging, website, collateral, signage, environmental design
Branding
Out-of-home, digital, social, broadcast, print, guerrilla, events, trade shows, earned media
Campaign
Pitch narrative, slide design, pre-pitch communication, post-pitch leave behind, environmental cues
Pitch
INQUIRE
Bring your
6< word hook to life
Create your
6< word hook
CHF
I do it,
with target immersion
4-week turnaround
CHF
We do it together
4-hour workshop
CHF
I do it,
no target immersion
1-week turnaround
