When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best Creative Director advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
meet ideafrau
For Traction
Idea Partner
Your Strategic
You need a
6 < word hook.
A brand hook is a slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
FOUR C’s of a successful hook
Word Hook
The 6<
THE 6< WORD HOOK
For Traction
Your Strategic
Idea Partner
meet ideafrau
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best Creative Director advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
You need a
6 < word hook.
A brand hook translates your unique value into 6 words or less.
It is used as a slogan or campaign concept that steers every piece of communication. Pulling all tactics and conversations back to how you are uniquely different.
Lead with your competetive advantage (while following a few creative rules), and the market will respond.
Word Hook
The 6<
FOUR C’s OF A SUCCESSFUL HOOK
Rule 1:
A successful brand hook translates your competitive advantage into six words or less. Pulling all tactics and conversations straight to how you are uniquely different.
Rule 2:
A successful brand hook creates tension. Something about it is just a little off, or physically doesn’t make sense, or uses juxtaposition to pull all attention to you.
Rule 3:
A successful brand hook creates emotion. Something about it is a little off, or physically doesn’t make sense, or uses juxtaposition.
Rule 4:
A successful brand hook leads every single piece of communication. It starts your pitch—and guides its content. It’s at the top of your website and bottom of your business card. It’s what employees can remember and repeat.
A brand hook is a slogan or campaign concept used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
