When selling feels hard. When traction is slow. When doors don’t seem to open or deals don’t seem to close. When you’re entering a crowded space or chasing after a new crowd.
You need a 6< word hook.
meet ideafrau
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice: Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is quite simple.
A strategic 6< word hook. Targeting a very specific group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
A brand hook is a short, compelling slogan used to steer every piece of communication.
Its superpower? Pulling all tactics and conversations in the same direction: straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
FOUR C’S OF A SUCCESSFUL HOOK
Brand Communication
For Market Traction
the 6<
word hook
four c’s of a
successful hook
The following idea criteria is based on over two decades of communication work. These four guidelines ensure we land on a hook that gets you noticed, gets you quickly understood, and gets you action.
Connects to your
brand differentiator
Conjures emotion
Many people think of emotion as sad or sappy. But the range of emotion is endless. To feel confident. Fearless. Full of joy. Frustrated. Relieved. Connected. When you tap into an emotion, you tap into authenticity. Magnetism. Power.
Creates tension
Concise
04
03
02
01
A brand hook is a compelling slogan used to lead every piece of communication. Its superpower? Pulling all tactics and conversations in the same direction: straight to how you are uniquely different.
Lead with your competitive advantage (while following a few creative rules) and the market will respond.
The 6< Word Hook
four c’s of a successful hook
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice: Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A strategic 6< word hook. Targeting a very specific group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
Brand Communication For Market Traction
meet ideafrau
The following idea criteria is based on over two decades of communication work. These four guidelines ensure we land on a hook that gets you noticed, gets you quickly understood, and gets you action.
A narrative is a structured account of a series of related events, experiences, or stories, whether fictional or non-fictional It organizes events in a meaningful sequence.
04
03
02
01
create your 6< word hook
Concise
Creates tension
Conjures emotion
Connects to USP
4 C’s Of A Successful Hook
A narrative is a structured account of a series of related events, experiences, or stories, whether fictional or non-fictional It organizes events in a meaningful sequence.
A narrative is a structured account of a series of related events, experiences, or stories, whether fictional or non-fictional It organizes events in a meaningful sequence.
A narrative is a structured account of a series of related events, experiences, or stories, whether fictional or non-fictional It organizes events in a meaningful sequence.
Market Expansion
US Haircare
