You’re new to a market
SELLING FEELS HARD
TEAMS ARE NOT ALIGNED
YOU’RE ONE OF MANY
you want
to affect
change
WHEN
You need kindling
and a
6< word hook
You need kindling and a
6< word hook
The
connect to usp
conjure emotion
create tension
be concise
Idea Criteria
What makes a successful hook?
be concise
>
create tension
>
conjure emotion
>
connect to USP