When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
You need a
6 < word hook.
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
meet ideafrau
For Traction
Idea Partner
Your Strategic
For Traction
Your Strategic
Idea Partner
meet ideafrau
For over 25 years, I have helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining momentum is really quite simple.
A compelling 6< word hook. Targeting a narrow group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
You need a
6 < word hook.
Hook
The
6< Word
A hook translates your competitive advantage into 6 words or less.
Used as a slogan or campaign concept on every piece of communication, it has one superpower: Pulling all tactics and conversations straight to how you are uniquely different.
Lead with why you (while following a few creative rules) and the market will respond.
FIVE C’s of a successful hook
Word Hook
The 6<
FIVE C’s OF A SUCCESSFUL HOOK
A hook translates your competitive advantage into 6 words or less.
Used as a slogan or campaign concept on every piece of communication, it has one superpower: Pulling all tactics and conversations straight to how you are uniquely different.
Lead with why you (while following a few creative rules) and the market will respond.
Brands with a 6< word hook, grow. Brands that execute their hook in unexpected ways, grow exponent-ially. How hungry are you?
Brands with a 6< word hook, grow. Brands that execute their hook in unexpected ways, grow exponentially. How hungry are you?
Branding
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Full pitch narrative, slide design, pre- and post-pitch communication, environmental cues
Naming, logo, packaging, brand identity, business identity, website, collateral, signage, environmental design
Campaign
Digital, social, out-of-home, broadcast, print, guerrilla, events, trade shows, earned media, direct mail
Pitch: Investor/ Prospect
INQUIRE
Hook To Life
Bring Your
<
Pitch: Investor Or Prospect