When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
OU
NEED
Y
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
When selling feels hard. When customer acquisition is slow. When doors don’t seem to open or deals don’t seem to close. When entering a crowded space or chasing after a new crowd.
Y
OU
NEED
A 6< Word
Hook
When you have a product, service, or initiative the world needs, one of the biggest factors for gaining traction is quite simple.
A 6< word hook. Targeting a narrow group of early adopters. Answering why you.
It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?
An award-winning Creative Director and brand commun-ication Strategist.
For over 25 years, I’ve helped new brands go to market—and established brands enter new verticals, territories, or demographics.
My best advice:
Don’t overcomplicate it.
Hi, I’m the
Ideafrau.
Its superpower?
Pulling every tactic and conversation in the same direction. Straight to how you are uniquely different.
Lead with your unique selling position (while following a few creative rules) and the market will respond.
A is the translation of your competitive ad-vantage into a short, compelling slogan
used to steer all brand communication.
hook
Clients with a 6< word hook, grow. Clients who execute their hook in unexpected ways, grow exponentially. How hungry are you?
