We weren’t just AI. We were AI-informed, human-led. A clinical pharmacist guided patients, answered questions, and made the report simple—making medication optimization human. And easy.
From zero to 1 million covered lives in ACOs.
Getting physicians and polypharmacy patients to embrace medication optimization was hard. Asking an older generation to share their DNA was harder. And proving we weren’t just another guy with a new AI thing? Hardest.
Humanized language led the brand narrative. One simple icon led the brand identity. And easy visuals made a strong impact in storytelling:
This Med: One medication. Precisely tailored to you. Not That: The ziplock baggie every polypharmacy patient has—filled with old, unused prescriptions. Evidence of years of trial-and-error prescribing, and the frustration, wasted time, wasted money, and often, physical pain that came with it.
