AI-informed, human-led
01-Start With Your Position
The bag of shame
02-Uncover The Human Insight
Every patient taking multiple medications has a baggie tucked away somewhere—filled with prescriptions that didn't work. Each bottle a reminder of the frustration, wasted time, money, and prolonged pain of trial-and-error prescribing.
Only a human guide could help seniors let go of this familiar, albeit frustrating, cycle—and open the door to something better.
Goal: Drive adoption of a new medication optimization service among Accountable Care Organizations (ACOs).
AI-only competitors could deliver tailored medication recommendations but weren't gaining traction in ACOs. Prescribing physicians found them difficult to manage, while older poly-pharmacy patients struggled to navigate the process, adding to the burden on caregiver offices.
This founder's answer was to put a clinical pharmacist on every case, combining technology with human guidance.
AI-only competitors could deliver tailored medication recommend-ations but weren't gaining traction in ACOs. Prescribing physicians found them difficult to manage, while older poly-pharmacy patients struggled to navigate the process, adding to the burden on caregiver offices.
This founder's answer was to put a clinical pharmacist on every case, combining technology with human guidance.
