TRACTION
CHALLENGE
6-WORD HOOK
EXECUTION
We’re a teaching hospital.
We have a duty to teach the public.
Won an Effie: Increased mammograms by 60%. Caught more breast cancers early. Led to more lifesaving treatments. Brought millions to the bottom line.
American healthcare felt like big business. And consumers were tuned out. Sick of hearing every hospital claim it was the best.
We used all communication to educate and encourage preventive action. This sub-campaign focused on reminding busy women—on highways, in the grocery, up the stairs, within podcasts—to Schedule Your Mammogram. No matter the system. No matter the brand.
Academic Medical Center
Behavioral Change
INSIGHT
