DISRUPTIVE
MARKETING IS
THE ONE-TWO PUNCH OF SURPRISE AND STORYTELLING
DISRUPTIVE
MARKETING IS
THE ONE-TWO PUNCH OF SURPRISE AND STORYTELLING
And a compelling story thread to bring cohesion & clarity to your brand promise.
It uses the unexpected to break through the clutter, ignite curiosity, and create a memorable impression.
2
1
Examples are everywhere.
Frederick W. Redington, William H. Sanford, Jr, 1964
Sanford Ink Company
Fine-tipped marker for more precise writing
Sharpie®
James Vincent, Steve Jobs, 2001
Apple iPod
Compact MP3 player with 5GB HD that holds 1,000 songs
1,000 Songs In Your Pocket
Credits
Will Keith Kellogg, Vernon Grant, 1928-1941
Kellogg's Rice Krispies
Rice cereal that doesn't get soggy
The Cereal That Talks: Snap, Crackle, Pop!
Company/Product
Value Proposition (Fact)
Disruptive Marketing (Fireworks)
Credits
Will Keith Kellogg, Vernon Grant, 1928-1941
Kellogg's Rice Krispies
Rice cereal that doesn't get soggy
The Cereal That Talks: Snap, Crackle, Pop!
Company/Product
Value Proposition (Fact)
Disruptive Marketing (Fireworks)
Credits
James Vincent, Steve Jobs, 2001
Apple iPod
Compact MP3 player with 5GB harddrive
1,000 Songs In Your Pocket
Company/Product
Value Proposition (Fact)
Disruptive Marketing (Fireworks)
Credits
Frederick W. Redington, William H. Sanford, Jr, 1964
Sanford Ink Company
Felt-tipped marker for more precise writing
Sharpie®
Company/Product
Value Proposition (Fact)
Disruptive Marketing (Fireworks)
With disruptive marketing, you’ll find targets do a double-take. Perk up. Listen more intently. Ask questions. Feel a real emotion. And start to form a memory. All before you’ve begun your story.
Calls are taken. Meetings are set. Product trial, increased. Publicity and word-of-mouth, ignited. Recall, achieved.
With disruptive marketing, you’ll find targets
do a double-take. Perk up. Listen more intently. Ask questions. Feel a real emotion. And start to
form a memory. All before you’ve begun your story.
Calls are taken. Meetings are set. Product trial, increased. Publicity and word-of-mouth,
ignited. Recall, achieved.
THE IMPACT
IS BOTH
VISIBLE AND
MEASURABLE
The impact is visible and measurable.
Disruptive marketing is also for startups and small ventures, family-owned companies, and NGOs. Using its superpower to keep small brands from blending in—and complex messages from feeling too hard.
Not just for big brands with big budgets.
Not just for big brands & big budgets.
HOOK FAST & FIRM
TURN COMPLEX INTO COMPELLING
BE UNEXPECTED
USE A DESCRIPTIVE NAME
ADDRESS ALL ELEPHANTS
5 KEYS OF DISRUPTIVE MARKETING
ADDRESS ALL ELEPHANTS
BE UNEXPECTED
TURN COMPLEX
INTO COMPELLING
HOOK FAST
& FIRM
USE A
DESCRIPTIVE PRODUCT NAME
MARKETING CAMPAIGN
NAMING & BRAND IDENTITY
INVESTOR PITCH
PROSPECT PRESENTATION
WEBSITE
IDEA QUICKFIRE
SERVICES
START A PROJECT
SERVICES