Hi,  I’M
 KATRINA

Hi,  I’M
KATRINA

The Ideafrau. A strategic thought partner and disruptive marketer.

You have a unique product, a mission with impact, and a goal to secure funding, early users, or more customers.

My work is the spark that's missing.

I turn the knowledge you have—about your product, your industry, your target—into a cohesive and powerful marketing approach brought to life in unexpected ways.

You have a distinct product, a mission with impact, and a goal to secure funding, early users, or more customers.

My work is the spark that's missing.

I turn the knowledge you have—about your product, your industry, your target—into a cohesive and powerful marketing approach brought to life in unexpected ways.

Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We) have anticipation & excitement that would not be even imagined without you.

I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.

How does your mind work? Brilliant!

In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.

Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.” 

I've heard more about the
‘Kids Dart’ outreach program from members of the community than anything else in recent memory. 

CLIENT FEEDBACK

I was born and raised in the US. I spent over 25 years as Executive Creative Director in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025, I founded my own company.

I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others.

I also work with visionaries, researchers, founders of small ventures, and family-owned brands.

It’s not your size, stage, or industry that matters. It’s your courage to do something different.

I was born and raised in the US. I spent over 25 years as an Executive Creative Director in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025, I founded my own company.

I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also work with visionaries, researchers, founders of small ventures, and family-owned brands.

It’s not your size or stage or industry that matters. It’s your courage to do something different.

Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We) have anticipation & excitement that would not be even imagined without you.

I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.

How does your mind work? Brilliant!

In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.

Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.” 

I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory. 

CLIENT FEEDBACK

I begin every project with an exploratory conversation.

LinkedIn

+41 76 532 65 81

katrina@ideafrau.com

 MARKETING  CAMPAIGN
 NAMING  &  BRAND  IDENTITY
 INVESTOR  PITCH
 PROSPECT  PRESENTATION
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IDEA  QUICKFIRE

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NAMING  &
BRAND  IDENTITY

MARKETING
CAMPAIGN

PROSPECT
PRESENTATION

WEBSITE