The Ideafrau. A strategic thought partner and disruptive marketer.
You have a unique product, a mission with impact, and a goal to secure funding, early users, or more customers.
My work is the spark that's missing.
I turn the knowledge you have—about your product, your industry, your target—into a cohesive and powerful marketing approach brought to life in unexpected ways.
You have a distinct product, a mission with impact, and a goal to secure funding, early users, or more customers.
My work is the spark that's missing.
I turn the knowledge you have—about your product, your industry, your target—into a cohesive and powerful marketing approach brought to life in unexpected ways.
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We) have anticipation & excitement that would not be even imagined without you.
I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.
How does your mind work? Brilliant!
In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.
Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.”
I've heard more about the
‘Kids Dart’ outreach program from members of the community than anything else in recent memory.
I was born and raised in the US. I spent over 25 years as Executive Creative Director in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025, I founded my own company.
I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others.
I also work with visionaries, researchers, founders of small ventures, and family-owned brands.
It’s not your size, stage, or industry that matters. It’s your courage to do something different.
I was born and raised in the US. I spent over 25 years as an Executive Creative Director in the heart of America. And have lived in Basel, Switzerland since 2020. In 2025, I founded my own company.
I work both locally and abroad with multinational clients that have included Roche, Lilly, Elanco, Weston Foods, P&G, Cummins, and others. I also work with visionaries, researchers, founders of small ventures, and family-owned brands.
It’s not your size or stage or industry that matters. It’s your courage to do something different.
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We) have anticipation & excitement that would not be even imagined without you.
I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.
How does your mind work? Brilliant!
In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.
Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.”
I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory.