AI informed, human led
Market Position
The bag of shame
Human Insight
Every polypharmacy patient has a Ziplock bag stuffed away somewhere—filled with medications that didn't work. A physical reminder of trial and error. Months, even years, of wasted time. Wasted money. Nerve-racking frustration. And, often, pain.
Many companies could help find a tailored medication. Ours could help people move beyond that bag of failed prescriptions with confidence.
Challenge: Drive adoption of a medication optimization product among prescribing physicians and older adults managing multiple medications by simplifying complexity and building trust.
AI to identify a tailored medication option. A clinical pharmacist to help physicians interpret recommendations and patients understand the why behind each next step. Because finding a specific medication that will work is only part of the solution. People need to understand the process, trust it, and feel at ease moving forward.
