Inflamed birds can become aggressive. Stomping on other birds. Sometimes even killing them. A telltale sign of a problem producers couldn't see inside: an inflamed gut. With an achy tummy, wouldn't you be irritable?
5x sales growth in 7 years.
A probiotic was designed to manage inflammation in poultry. But in many parts of the world, probiotics were seen as fluff—not a proven solution. Sales had stalled, and producers didn't know when to use it or why they should.
We made the creative as aggressive as the birds themselves. Bold visuals brought the telltale signs of inflammation to life, making the problem impossible to ignore—and the solution harder to dismiss.
