5 C’s
Of A
Winning
Hook
5 C’s
Of A
Winning
Hook
DOES IT have creative legs?
DOES IT CREATE TENSION?
DOES IT CONJURE Emotion?
IS IT CONCISE?
Does iT Connect DIRECTLY to your USP?
These guidelines ensure we land on a hook that gets you noticed, gets you quickly understood, and gets you action.
The following idea criteria is based on over 2 decades of commun-ication work.
idea criteria