SELLING FEELS HARD
TEAMS ARE NOT ALIGNED
you want
to affect
change
YOU’RE ONE OF MANY
You’re new to a market
WHEN
You need kindling and a
6< word hook
The
connect to usp
conjure emotion
create tension
be concise
Idea Criteria
What makes a successful hook?
be concise
>
create tension
>
conjure emotion
>
connect to USP