ABOUT
Up against a thousand other “next big things.” Rivaling established brands, set ways of working, & stuck mindsets. Contending with an ever-changing economic landscape.
Get results with an approach that stands out, seizes hearts, and sparks action.
We know disruptive marketing.
You know your product inside and out. The science or technology. The methodology, the outcomes, the ask. You know who you want to talk to. And who you need to convert.
We are a startup marketing venture based in Basel, Switzerland—helping
founders of all stages ignite traction & investments.
FINISH
FOR A
PLAN TO EXECUTE
Take my
thinking and creativity & do
great things
CONTINUE
FOR MY
CREATIVITY
Take my thinking & do great things
HIRE ME
FOR MY
THINKING
Katrina, you have a gift. Truly, I work with
many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We)
have anticipation & excitement that would not
be even imagined without you.
Had a lunchbox sent to 3 Apple Se's. One just texted ‘Dude, this is bad ass.
We develop marketing tactics that stand out. Startups don’t have the time or resources to blend in.
5 ways to disrupt
A successful hook is bold, concrete, and given space that commands attention. It pulls hearts & minds into your story and is the first moment of truth for those you want to convert. Use it as a consistent thread through all communication for biggest impact.
Faced with packed schedules, big demands, and message fatigue, most targets run on autopilot.
We break through their haze with marketing that’s unexpected.
We develop marketing tactics that stand out. Startups don’t have the time or resources to blend in.
Develop marketing tactics that stand out. Most brands don’t have the time or resources to blend in.
BE
UNEXPECTED
CONTINUE
FOR MY
CREATIVITY
Take my thinking & do great things
HIRE ME
FOR MY
THINKING
FINISH
FOR A
PLAN TO EXECUTE
Take my
thinking and creativity & do
great things
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.
How does your mind work? Brilliant!
Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.”
I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.
In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.
I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory.
Complexity kills. It creates confusion and stalls decisions. With strategic simplicity, I turn “feels too hard” into ”hard to ignore.” Using facts to
buoy the story—not bury it.
5 keys to disrupTION
BE
EASY
START A PROJECT
I craft strong, clear leads that command attention—pulling hearts and minds into the story while setting a tone of confidence and ease.
5 keys to disrupTION
BE
BOLD
START A PROJECT
A product’s most repeated and visible asset is its name. I create identities that tease complicated stories in just a few words, that inspire questions, and increase recall.
5 keys to disrupTION
BE
STICKY
START A PROJECT
We develop marketing that stands out. Startups don’t have the time or resources to blend in.
5 keys to disrupTION
We develop marketing that is unexpected. That takes a target out of their everyday
Faced with packed schedules, big demands, and message fatigue, most targets run on autopilot. We break through their haze with marketing that’s unexpected.
I develop marketing tactics that stand out. Startups don’t have the time or resources
to blend in.
BE UN-EXPECTED
START A PROJECT
Through it all, I shift the focus—driving teams past internal assumptions to an approach based on the instincts, biases, hopes, & realities of the target.
5 keys to disrupTION
BE THE
TARGET
START A PROJECT
HOW WE WORK.5
THE DREAMER
Hi, I’M
KATRINA
ABOUT
START A PROJECT
You know your product inside and out. The science or technology. The methodology, the outcomes, the ask. You know who you
want to talk to. And who you need to convert.
You know your product inside and out. The science or technology. The methodology, the outcomes, the ask. You know who you
want to talk to. And who you need to convert.
HOW WE WORK.5
Business strategy and finance
START A PROJECT
THE REALIST
THIS IS
HOLGER
ABOUT
Get results with an approach that stands out, seizes hearts, and sparks action.
You know your product inside and out. The science or technology. The methodology, the outcomes, the ask. You know who you
want to talk to. And who you need to convert.
We know disruptive marketing.
We are a startup marketing venture
based in Basel, Switzerland—helping founders of all stages gain traction
and ignite investments.
START A PROJECT
HOW WE WORK.5
PRICING
PRICING
Startups need investments or early adoption to afford marketing expertise
—and marketing to get investments
or early adoption.
With three payment models that work within a startup’s cashflow reality, I aim to make disruptive creativity accessible to all.
SEE SERVICES
I launched Ideafrau to solve this very dilemma.
Most people say it’s an unsolvable loop. We wholly disagree.
We started Ideafrau with a passion to help more impactful ideas get to market. Whether you’re in the beginning stages of development, or in the trenches demonstrating demand, we have a payment option that works within your cashflow reality.
CONTACT
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY
CONNECT
SEND AN INQUIRY
LinkedIn
THE REALIST
holger@ideafrau.com
THE DREAMER
katrina@ideafrau.com
+41 76 532 65 81
We are based in Basel, Switzerland and serve clients globally.