GET  A  FIRE
STARTED

I HELP NEW AND EXPANDING PRODUCTS
IGNITE EARLY ADOPTION.

I HELP NEW PRODUCTS
IGNITE EARLY ADOPTION.

I HELP NEW PRODUCts ignite traction
THROUGH targeted EARLY ADOPTION.

I HELP NEW PRODUCts turn heads and
spark hearts of targeted early adopters.

the world is bombarded by messages.
why pay attention to you?

you have a distinct product, a mission
with impact, and are falling on deaf ears.

Spark targeted early adoption
with a disruptive "why"

the world is bombarded by OPTIONS.
stop blending in.

the world is bombarded by OPTIONS.
why TRY YOU?

the world is bombarded by PRODUCTS.
why TRY YOURS?

The world is bombarded by options.
Spark momentum with first-mover product trial.

A PRODUCT WITHOUT TRACTION
IS A PRODUCT WITHOUT A “WHY.“

FOR GREAT PRODUCTS
WITHOUT great TRACTION

for new or expandING products
HUNGRY FOR traction

for new or expandING products
HUNGRY FOR traction

“HOW”
ARE YOU
UNIQUELY
DIFFERENT?

Slogan, Campaign Concept, Compelling Hook

“WHY”
PAY ATTENTION
TO YOU?

“WHAT”
ARE YOU
SELLING?

Product

Identify your kindling.  Then, light a match.  Simon Sinek-style.

Brand Promise

BRING  YOUR

TO  LIFE

BRAND

BRAND

PITCH DECK 

CAMPAIGN

PITCH

3  ways  to

TRIAL

SPARK

“WHY”

Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We) have anticipation & excitement that would not be even imagined without you.

I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.

How does your mind work? Brilliant!

In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.

Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.” 

I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory. 

CLIENT FEEDBACK

Client Feedback

I begin every project with an exploratory conversation.

LinkedIn

+41 76 532 65 81

katrina@ideafrau.com

 MARKETING  CAMPAIGN
 NAMING  &  BRAND  IDENTITY
 INVESTOR  PITCH
 PROSPECT  PRESENTATION
WEBSITE
 IDEA  QUICKFIRE

SERVICES

START A PROJECT

SERVICES

IDEA  QUICKFIRE

INVESTOR  PITCH

NAMING  &
BRAND  IDENTITY

MARKETING
CAMPAIGN

PROSPECT
PRESENTATION

WEBSITE