Brand Communication
For Market Traction

A hook is a compelling slogan used to lead every piece of communication. Your pitch. Your website. Your poster boards. Your socials. Even your employees. It pulls all tactics and conversations in the same direction. Straight to: How you are uniquely different. 

Lead with your competitive advantage (while following a few creative rules) and the market will respond.

The 6< Word Hook

meet ideafrau

four c’s of a successful hook

For over 25 years, I have been helping new brands go to market—and established brands break into new verticals, territories or demographics. 

It doesn’t matter your type of company. From global to local. Startup to starting over. Made for the girliest of girls or focused on the manliest of men. Deeply scientific or deep into dirt and grime.

When you have something the world needs, the biggest factor for success is simple. A strategic 6< word hook. Geared toward a very specific group of early adopters. It’s like a match to kindling. And it’s my work’s passion. Are you ready to get a fire started?