Market disruption is about getting out of your head. And into
the heart of your target.
A principle that's true for any brand. Yet an honest struggle for innovators with funding and timeline constraints. Ideafrau is out to change the game. Helping startups do great things. On their terms.
Market disruption is about getting out of your head. And into the heart of your target.
A principle that's true for any brand. Yet an honest struggle for startups with funding and timeline constraints. Ideafrau is out to change the game. Helping innovators do great things. On their terms.
HIRE US TO
DISRUPT
YOUR
THINKING
CONTINUE
WITH US
FOR OUR
CREATIVITY
FINISH
WITH US
FOR A
PLAN TO EXECUTE
Take our thinking & do great things
Take our
thinking and creativity & do
great things
No Strings Attached
Your
DISrupT
T
MARKE
GAIN TRACTION +
EXCITE INVESTORS
Market disruption is about getting out of your head.
And into the heart of your target. A principle that's true for any brand. Yet an honest struggle for innovators
with funding and timeline constraints. Ideafrau is out
WITH STRATEGIC CREATIVITY YOU CAN AFFORD
to change the game. Helping startups do great things. On their terms.
EASY OPT-OUTS & EXPEDITED TIMELINES
Our service structure gives startups the freedom to think differently within individual funding and timeline needs.
HIRE US TO
DISRUPT
YOUR
THINKING
CONTINUE
WITH US
FOR OUR
CREATIVITY
Take our thinking & do great things
FINISH
WITH US
FOR A
PLAN TO EXECUTE
Take our
thinking and creativity & do
great things
A DIFFERENT POINT OF
VIEW
Our methodology quickly pushes innovators
past internal instincts and assumptions to
an approach driven by the instincts, biases,
hopes, and realities of the target.
UNUSUAL & SURPRISING IDEAS
We develop marketing that stands out—most startups don’t have the time or resources to blend in.
A PITCH
STYLE
BUILT TO
DISRUPT
Illustrations and handwriting keep our recommendations from feeling ’fully baked‘—helping teams focus on the larger strategic picture and collaborate with open minds.
BLOOD PROCUREMENT
PACKAGED FOOD
watch
BIO TECH
Listen in on the client pitch to get a feel for how we think and present
BIO TECH
BLOOD PROCUREMENT
PACKAGED FOOD
watch
Listen in on the client pitch to get a feel for how we think and present
PACKAGED FOOD
BIO TECH
BLOOD PROCUREMENT
watch
Listen in on the client pitch to get a feel for how we think and present
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.
How does your mind work? Brilliant!
Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.”
I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.
In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.
Late yesterday, we sent an e-mail to a few contacts to let them know that “Kids Dart” was being relaunched. Less than 24 hours later, we received nearly 100 requests for yard sign bulk orders. And those e-mailing us go beyond simply asking for the signs. They share how much the signs are needed—how they appreciate (our children's hospital) and this effort.
I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory.
KATRINA
THE DREAMER
Expertise
Disruptive brand strategy and creative ideation
American
Nationality
25
Years of Experience
HOLGER
THE REALIST
Expertise
Business strategy and finance
German
Nationality
19
Years of Experience
We live in Basel, Switzerland + do business globally
Location
MedTech, bio tech, healthcare, Pharma, haircare, floorcare, wine, grocery, foodservice, school tech, automotive and infrastructure
Industry Work
CLOSE
DEAR
VISIONARY
If you received something from us, it's because we heard, read or watched something inspiring about you. And if someone sent you in our direction, we certainly hope we live up to their kind words.
Maybe Ideafrau will become a part of your growth story. Or maybe not. Either way, we'd love to make a connection. linkedin.com/in/ideafrau Here's to the start of something remarkable.
DEAR
VISIONARY
If you received something from us, it's because we heard, read or watched something inspiring about you. And if someone sent you in our direction, we certainly hope we live up to their kind words.
Maybe Ideafrau will become a part of your growth story. Or maybe not. Either way, we'd love to make a connection. linkedin.com/in/ideafrau Here's to the start of something remarkable.
We are based in Basel, Switzerland and do business globally
+41 76 532 65 81
katrina@
ideafrau.com
holger@
ideafrau.com
THE DREAMER
THE REALIST
CONNECT
SEND AN INQUIRY
CONTACT
@ideafrau.com
contact
We are based in Basel, Switzerland + do business globally
katrina@ideafrau.com
holger@ideafrau.com
THE DREAMER
THE REALIST
SEND AN INQUIRY
CONTACT
CONNECT
+ 41 76 532 65 81
LinkedIn
Head of Disruption
Head of Business