YOU BRING THE
FACTS, I BRING THE
FIREWORKS

ABOUT

HI, I’M KATRINA

THE  DREAMER

ABOUT

THE  REALIST

THIS IS HOLGER

ABOUT

ABOUT

Up against a thousand other “next big things.” Rivaling established brands, set ways of working, & stuck mindsets. Contending with an ever-changing economic landscape.

Get results with an approach that stands out, seizes hearts, and sparks action.

You know your product inside and out. The science or technology. The methodology, the outcomes, the ask. You know who you want to talk to. And who you need to convert.

We are a startup marketing venture based in Basel, Switzerland—helping
founders of all stages ignite traction & investments.

SEE SERVICES

FINISH
FOR A
PLAN TO EXECUTE

Take my
thinking and creativity & do
great things

CONTINUE
FOR MY
CREATIVITY

Take my thinking & do great things

HIRE ME
FOR MY
THINKING

Katrina, you have a gift. Truly, I work with
many people and I have not engaged with as many that can captivate, connect, and take you to a place you would not naturally go. (We)
have anticipation & excitement that would not
be even imagined without you.

How does your mind work? Brilliant!

Had a lunchbox sent to 3 Apple Se's. One just texted ‘Dude, this is bad ass.

I needed this kind of encouragement today.
I am reminded of the awesome talent Katrina has for solving a business problem.

In my 20 years of negotiating with Walmart, I’ve never had a compliment or request for logo insertion from a Senior Buyer—until now.

I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory.

CLIENT FEEDBACK

NOISE

CUT

THE

THRU

DISRUPTIVE MARKETING 101

5 ways to disrupt

Complexity creates confusion and stalls decisions. With strategic simplicity, turn “feels too hard” into ”hard to ignore.” Using facts to buoy the story—not bury it. 

BE
EASY

5 ways to disrupt

Craft a strong, clear lead that commands attention—pulling hearts and minds into the story while setting a tone of confidence
and ease.

BE
BOLD

5 ways to disrupt

Your most repeated and visible asset is your product name. Create a “sticky” identity that teases your complicated story in just a few words, that inspires questions, and increases recall. 

BE
STICKY

We develop marketing tactics that stand out. Startups don’t have the time or resources to blend in.

5 ways to disrupt

A successful hook is bold, concrete, and given space that commands attention. It pulls hearts & minds into your story and is the first moment of truth for those you want to convert. Use it as a consistent thread through all communication for biggest impact.

Faced with packed schedules, big demands, and message fatigue, most targets run on autopilot.
We break through their haze with marketing that’s unexpected.

We develop marketing tactics that stand out. Startups don’t have the time or resources to blend in.

Develop marketing tactics that stand out. Most brands don’t have the time or resources to blend in.

BE
UNEXPECTED

5 ways to disrupt

BE
THE  TARGET

Push past internal instincts and assumptions—to an approach driven by the instincts, biases, hopes, and realities of your target.

YOU BRING THE FACTS,
I BRING THE FIREWORKS

DISRUPT YOUR MARKET

ABOUT ME & MY WORK

ABOUT

DISRUPT YOUR MARKET

ABOUT ME & MY WORK

ABOUT

CONTINUE
FOR MY
CREATIVITY

Take my thinking & do great things

HIRE ME
FOR MY
THINKING

FINISH
FOR A 
PLAN TO EXECUTE

Take my
thinking and creativity & do
great things

Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.

Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.

How does your mind work? Brilliant!

Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.” 

I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.

In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.

I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory. 

CLIENT  FEEDBACK

CUT

THE

NOISE

THRU

DISRUPTIVE MARKETING 101

Katrina A. Bayer

Strategy & creative that disrupts

+41 76 532 65 81

katrina@ideafrau.com

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