ABOUT
Whether you’re in the early stages
of development or in the trenches demonstrating demand, we have a disruptive approach to your problem.
Without a huge financial or time commitment.
We are a boutique startup marketing firm based in Basel, Switzerland—helping founders worldwide ignite traction & excite investors.
SERVICES
SERVICES
BRAND
QUICKSTART
A disruptive brand catches the eye, prompts conversation, and sparks understanding. It builds external trust and focuses internal teams. Excite investors and set yourself up for traction with a brand package that fits your needs.
Business card, letterhead, packaging,
slide template
Naming
Tagline
Logo
Messaging
Website
Colors, fonts, graphic
treatment
Brand
Identity
Business
Identity
SERVICES
Phase 3
Existing data dive, target immersion, key target insights, recommended disruptive approach, and recommended campaign direction
Phase 1
Phase 2
Unusual & surprising tactic ideas to bring the campaign to life
DISRUPTION
GAMEPLAN
A disruptive campaign gets noticed—and gets action. If you’re out trying to gain traction, and are unhappy with current outcomes, look at things differently. The path to market penetration is often hidden behind a perspective shift.
A disruptive campaign gets noticed—and gets action. If you want to accelerate traction, and are unhappy with current results, look at things differently. The path to traction is often hidden behind
a perspective shift.
A disruptive campaign gets noticed—and gets action. If you’re trying to gain traction, and are unhappy with current outcomes, look at things differently. The path to market penetration is often hidden behind a perspective shift.
A disruptive campaign gets noticed—and gets action. If you’re out gathering real-life proof of demand, and are unhappy with
the current outcomes, look at things differently. The path to traction is often hidden behind
a perspective shift.
A disruptive campaign gets noticed—and gets action. If you’re
attempting to gain traction, and are unhappy with current outcomes, look at things differently. The path to penetration is often hidden behind a perspective shift.
We do our best—in the funding and time you have. Most of our services can be scaled within your needs.
In our experience, founders are so deeply immersed in their product that they market from an inward perspective—rather than through the lens & heart of their prospect.
In our experience, founders know their product so well—and are so absorbed in the details—that they market from an inward perspective. Not their target's point of view.
THE TOO-
CLOSE-TO
IT CURSE
THE
PROBLEM
HOW WE WORK
A DIFFERENT
POINT OF
VIEW
Our methodology quickly guides innovators past internal instincts and assumptions to an approach driven by the instincts, biases, hopes, and realities of the target.
HOW WE WORK
We create names that stick, messages that resonate, and tactics that ignite conversation and action. Startups don't have the time or resources to blend in.
UNUSUAL &
SURPRISING
IDEAS
HOW WE WORK
Illustrations and handwriting keep our recommendations from feeling ’fully baked‘—helping teams focus on the larger strategic picture and collaborate with open minds.
A PITCH
STYLE BUILT TO DISRUPT
HOW WE WORK
Our service structure gives startups the freedom to think differently within individual funding & timeline needs. See our services.
EASY OUTS
& EXPEDITED
TIMELINES
HOW WE WORK
BIG THINKING. BIG IMPACT.
SMALL COMMITMENT.
If the approach you have isn't gaining the traction you want, look at things differently.
ABOUT
Hi, I'm Katrina, the dreamer. And my partner is Holger, the realist. We are a boutique startup marketing firm based in Basel, Switzerland—helping founders worldwide ignite traction and excite investors.
Hi, I'm Katrina, the dreamer. And my partner is Holger, the realist. We are a boutique startup marketing firm based in Basel, Switzerland—helping founders worldwide ignite traction and excite investors.
Whether you’re in the early stages of development or in the trenches demonstrating demand, we have a disruptive approach to your problem.
Without a huge financial or time commitment.
Whether you’re in the early stages of development or in the trenches demonstrating demand, we have a disruptive approach to your problem.
Without a huge financial or time commitment.
HIRE US
FOR A
DIFFERENT
PERSPECTIVE
CONTINUE
WITH US
FOR OUR
CREATIVITY
CONTINUE
WITH US
FOR OUR
CREATIVITY
Take our thiniking & do great things
FINISH
WITH US
FOR A
PLAN TO EXECUTE
Take our
thinking and creativity & do
great things
HIRE US
FOR A
DIFFERENT
PERSPECTIVE
Katrina, you have a gift. Truly, I work with many people and I have not engaged with as many that can captivate, connect and take you to a place you would not naturally go. (We) have anticipation and excitement that would not be even imagined without you.
How does your mind work? Brilliant!
Had a lunchbox sent to 3 Apple Se's. One just texted “Dude, this is bad ass.”
I truly needed this kind of encouragement today. I am reminded of the awesome talent Katrina has for solving a business problem.
In my 20 years of negotiating with Walmart, I have never had a compliment or request for logo insertion from a Senior Buyer—until now.
I've heard more about the ‘Kids Dart’ outreach program from members of the community than anything else in recent memory.
THE TOO-
CLOSE-TO-
IT CURSE
In our experience, founders are so deeply immersed in their product that they market from an inward perspective—rather than through the lens and heart of their prospect.
In our experience, founders are so deeply immersed in their product that they market from an inward perspective—rather than through the lens and heart of their prospect. Messages are complex. Hooks fall flat. Interest is slow. Decisions are left on the table.
HOW WE WORK
HOW WE WORK.1
1
THE barrier to STARTUP
disruption
Our methodology quickly guides innovators past internal instincts and assumptions to an approach driven by the instincts, biases, hopes, and realities of the target.
A DIFFERENT
POINT OF VIEW
HOW WE WORK.2
HOW WE WORK
2
We create names that stick, messages that resonate, and campaigns that ignite conversation and action. Founders don't have the time or resources to blend in.
UNUSUAL & SURPRISING
IDEAS
HOW WE WORK.3
HOW WE WORK
3
Illustrations and handwriting keep our recommendations from feeling ’fully baked‘—helping teams focus on the larger strategic picture and collaborate with open minds.
A PITCH
STYLE BUILT
TO DISRUPT
HOW WE WORK.4
HOW WE WORK
4
Our service structure gives startups the freedom to think differently within individual funding and timeline needs. See our services.
EASY OUTS
& EXPEDITED
TIMELINES
HOW WE WORK
HOW WE WORK.5
5
All strategy and creative owned by the client; support by The Heavyweights
Listen in on the client pitch to get a feel for how we think & present
Nutritious Snack Entering School Foodservice
COMING
SOON
OUR WORK
featured work
All strategy and creative owned by the client; target immersion & support by The Heavyweights
Listen in on the client pitch to get a feel for how we think & present
Bio Tech Focused On Hospital Labs
COMING
SOON
OUR WORK
featured work
SERVICES
Name, tagline, position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), website, business card, letterhead, slide template, and packaging
Position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), and website
We do our best—in the funding and time you have. Most of our services can be scaled within your needs.
SERVICES
Name, tagline, position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), website, business card, letterhead, slide template, and packaging
Position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), and website
We do our best—in the funding and time you have. Most of our services can be scaled within your needs.
SERVICES
A disruptive campaign gets noticed—and gets action. If you’re out gathering real-life proof of demand, and are unhappy with the current outcomes, look at things differently. The path to traction is often hidden behind a perspective shift.
Market
disruption
Gameplan
A disruptive pitch captivates at the very start—and doesn't let go. It is compelling, concise, and ultra clear. Ignite genuine interest, thoughtful questions, constructive conversation, and desired results with a disruptive pitch deck.
A disruptive brand catches the eye, prompts conversation, and sparks understanding. It builds external
trust and focuses internal teams. Excite investors and set yourself up for future traction with a brand that disrupts.
DISRUPTIVE BRAND
quiCK START
DISRUPTIVE PITCH
DECK
Phase 3
A plan to execute
Existing data dive, target immersion, key target insights, recommended disruptive approach, position statement, and creative direction
Phase 1
Full
Program
Name, tagline, position statement, marketing hook, message hierarchy,
logo, brand identity (colors, fonts, graphic treatment), business card, letterhead, PowerPoint template, website, and packaging
Position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), and website
Deliverables
Prospect-
focused
Target immersion, key target insights, recommended disruptive approach, content, and design
Recommended disruptive approach, content, and design
Investor-
focused
Phase 2
Unusual & surprising tactic ideas to bring the creative direction to life
Basic
Program
Deliverables
Deliverables
SERVICES
Name, tagline, position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), website, business card, letterhead, slide template, and packaging
Position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), and website
We do our best—in the funding and time you have. Most of our services can be scaled within your needs.
SERVICES
Name, tagline, position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), website, business card, letterhead, slide template, and packaging
Position statement, marketing hook, message hierarchy, logo, brand identity (colors, fonts, graphic treatment), and website
We do our best—in the funding and time you have. Most of our services can be scaled within your needs.
katrina@ideafrau.com
We are based in Basel, Switzerland and serve clients globally
THE DREAMER
THE REALIST
CONTACT
+41 76 532 65 81
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY
holger@ideafrau.com
CONNECT
SEND AN INQUIRY
LinkedIn
LinkedIn
Head of Disruption
Head of Business
SEND AN INQUIRY